Becoming a conference sponsor is undoubtedly one of the most effective ways to gain visibility. That makes sense: major companies attend conferences and exhibitions because they want to embrace innovation, improve their business operations, network with other industry professionals, or otherwise benefit from the experience. But what if you have doubts? We would like to share with you the advantages of becoming a conference sponsor, as well as provide you with more information regarding different sponsorship packages and what they entail. Sponsoring a conference is a smart business decision, but don’t just take our word for it! Our previous sponsors can attest to the numerous benefits of sponsoring a Future Bridge event.
What is a Conference Sponsorship?
Event sponsorship may take several forms, but the most common is a monetary investment made in exchange for promotional benefits. Companies have different marketing needs and business priorities, so an event organizer typically offers a range of sponsorship tiers. Notably, sponsorship is a mutually beneficial form of relationship. This way, every firm can find their ideal sponsorship fit, while maximizing return on investment, which results in a win-win situation for both the conference host and the company seeking sponsorship opportunities.
Businesses choose to invest in this type of promotion as a means to move the company forward through targeted brand exposure. At industry events, high-ranking representatives from specific companies are typically in attendance because the discussions focus on a particular target market. As a result, businesses seek sponsorships at events to take advantage of networking opportunities and push their business forward.
Unlike typical ad campaigns, which aim to reach a wide range of customers with a single message, conference sponsorships allow a company to increase its recognition and reputation among industry leaders. Sponsors typically exhibit at noteworthy industry conferences, which helps attendees build a positive association between a company’s brand and the event. Overall, sponsorship provides companies with invaluable exposure, which inevitably leads to business growth. But what are the primary benefits of becoming a sponsor?
Why Sponsor A Conference?
Sponsoring an event can help you achieve a variety of business goals, from improving your brand’s visibility to generating leads and enhancing your company’s reputation. Conference sponsor opportunities include connecting your company with your target audience, allowing you to gain a deeper understanding of their interests, objectives, and preferences. This invaluable information can be useful in devising marketing messages, refining your products and services, and making long-term planning decisions.
Sponsoring a conference is an investment in your business that offers long-term benefits. Over 40% of professional marketers consider advertising during business events the most effective avenue for driving positive business outcomes. Sponsorship is an effective marketing strategy that enables you to advertise your product or service to a large audience. Sponsoring an industry conference can be an effective way to reach your target demographic and maximize your company’s return on investment while cutting additional marketing costs. The Center for Exhibition Industry Research states that it costs 62% less to close a lead generated from an exhibition stand or a trade show than the one originated through other marketing means. Hence, sponsoring a conference can be your B2B golden ticket!
Impress Senior Business Representatives
Business events attract leading-edge companies that are eager to learn more about new technologies and best industry practices. Such companies are looking for ways to improve and innovate their operations, hence, they tend to send senior decision-makers to explore new business opportunities. Sponsorship can be a significant competitive advantage, allowing you to stand out from the crowd and impress senior company representatives. When choosing business partners after an event, decision-makers often turn to sponsors, who are equipped with the tools to make the most favorable impression on potential clients.
Become More Approachable
Conference sponsors normally receive special recognition with their branding on all of the conference’s promotional material, including any press releases and brochures. Similarly, a sponsoring company’s logo can be displayed throughout the conference, allowing other businesses to identify sponsors and initiate dialogue. Other businesses will want to reach out to you first since you have been acknowledged as one of the most active firms in the industry. Companies that become exhibiting partners or sponsors of a networking segment of the event will also have an easier time establishing new business relationships with attendees. Sponsorship is a great way to draw attention to your business.
Increase Your Market Share
Even if your brand is recognizable within the industry, likely, many attending companies are not aware of your latest innovations and discoveries. Hence, sponsorship offers you an unparalleled opportunity to put your new products and services on the map. Your company’s brand visibility will be enhanced after your logo appears on conference materials and in the conference program. Consequently, even companies that have not done business with you in the past are likely to consider your firm for future endeavors. Your display of new products and services, along with an attractive visual representation, will likely help you convert leads into paying customers.
Gain Customer Trust and Confidence
By maintaining a steady presence at industry events, your company demonstrates its long-term viability to existing customers and potential clients. Sponsoring an industry-wide conference gives you the chance to stay in touch with business partners, which is especially important for international clients who rarely get a chance to meet your representatives face-to-face. To achieve sustained growth, a business must maintain an active industry presence. Sponsoring a business event instills confidence in your clients, boosting their trust in your products and services, and allowing you to stand out as a reliable business partner.
Future Bridge Sponsorship Packages
Future Bridge is a premier event organizer that works with all key industries which fuel the global economy, such as Energy, Manufacturing, Automotive, Financial Services, Pharma, Food and Agriculture, and others. We offer sponsorship opportunities that are designed to meet your business needs. If you want to learn more about our conference sponsorship packages, do not hesitate to contact us. Please reach out to Oybek Hayot at firstname.lastname@example.org.
The Platinum Package offers a maximum level of exposure for your company’s brand, including prime-time speaking slots, an exhibition stand, chairing and panel moderation possibilities, multiple delegate passes, as well as logo placement on all the conference materials. The list of benefits continues to go on, as this is the premier sponsorship tier.
The Gold sponsorship program offers exclusive opportunities to present your brand and showcase your product to a diverse audience of potential customers. This package provides opportunities to have a welcome message in the event portal, as well as other exceptional benefits, including prime-time speaking and exhibiting spots.
This package will help you increase your company’s visibility and brand recognition, thereby solidifying your company’s position in the marketplace. The package also includes a speaker slot and an exhibition stand, apart from other exclusive promotional opportunities.
The bronze sponsorship package allows you to take advantage of the chance to showcase your company’s innovative products and services to key decision-makers. This tier does not include any panel moderation slots and contains fewer delegate passes. However, it still offers significant exposure to your brand.
Exhibiting provides a chance to demonstrate your innovative industry solutions. The tier offers a one delegate pass with standard exhibition stand space, along with other promotional benefits.
A speaker slot at the conference will provide you with the opportunity to share your expertise with other leading specialists in the field and position yourself as an industry insider. Becoming a presenting partner is an excellent way to push your business forward and stand out amongst your competitors.
Cocktail Networking Sponsor
This is an exclusive sponsorship package, placing you at the center of the networking sessions. The program features multiple delegate passes as well as an exclusive branding roll-up at the networking area. Other benefits of the package will help you significantly increase your brand awareness.
Our previous events were sponsored by numerous industry giants, including Rockwell Automation, Wabtec Corporation, Schneider Electric, Thyssenkrupp, ABB, Chemsafe, NovaLoop, and many others. Delegates representing these organizations expressed satisfaction with their experiences at the events.
Rockwell Automation, the Gold Sponsor of our first event in the Mining & Metals series, shared some positive impressions about the forum.
“The smaller, more targeted conferences have a bigger role to play. Some of the mega conferences, where everybody goes and everybody sends a delegate because they have to, kind of lose their value very quickly. Whereas, at a conference like this, people come because there is a very specific topic and, hopefully, the connections we build here will lead to further conversations. Certainly, it is evident from the regulatory agencies that were here; they already made connections on stage between parties that should have been in the same regulatory model but weren’t…So, well done, I think you have got the right group of people together and the venue is great.” – Hein Hiestermann, the Director of Mining Business Development at Rockwell Automation
Wabtec Corporation, a Silver conference Sponsor, expressed satisfaction with the exposure opportunities and future partnership prospects offered by the event.
“We were pretty busy talking to different people and thinking through opportunities, and we have several leads that we are going to pursue.” – Reinaldo Arreaza, Vice President of Field Services and Maintenance at Wabtec Corporation
The Bronze Sponsor of the “Energy Transition & Emission Reduction Forum 2022”, Schneider Electric, was especially pleased with the technical side of the conference.
“The panel discussions worked out well; the technologies did not fail us, so we were able to have great interactions between speakers on the stage, the live audience, as well as the people that were joining online. So, for me, it worked very well.” – Alex Richards, Vice President of Mining, Minerals & Metals at Schneider Electric Sverige AB
Conference sponsors have also been pleased with the outcomes of our online events. The Bronze Sponsor of the “3rd Product Substance Management & Regulatory Compliance Summit” complimented the conference’s organization.
“I did enjoy the Product Substance Regulatory Compliance Virtual Conference. The e-gift card was a very ingenious way to get your conference attendees to think like we were socializing at an in-person event.” – Paolo Rossi, Sales Director at Chemsafe
NovaLoop, the summit’s Exhibiting Partner, appreciated the event’s interactive nature and the opportunities it offered to connect with other attendees.
“It was really good to see that, even online, the organizers were able to facilitate the interaction between the participants, so I almost felt like we are there, we are all together there…” – Katrin Schneikert, Regulatory Performance & Performace Sustainability at Novaloop
To experience all of the conference sponsor package benefits in one of our upcoming events, please contact Oybek Hayot at email@example.com. Future Bridge’s sponsorship packages offer a wide range of benefits designed to help you save money, impress senior business representatives in your industry, become more approachable, increase your market share, and earn clients’ trust.